LIQUID FASHION: ‘NOT JUST FOR FASHION VIEWERS FOR FASHION READERS’

WITHOUT BEING ESSENTIALIST, creating an inspirational set of grand narratives providing fundamental insights into core process. The corpus of ideas constitutes a shared framework of interlocking concepts, which can be recast like lego blocks, to many ends, in different contexts, without loosing logical consistency or explanatory power. Zygmunt Bauman was not a theorist of fashion, but using his versatile analytic tools, he could easily identify a characteristic mechanism of fashion activity. Bauman in 2000, the transition between solid and liquid modernity, as well as the fundamental pendulum swing between the contradictory forces of security and freedom. Sociologists of fashion have … Continue reading LIQUID FASHION: ‘NOT JUST FOR FASHION VIEWERS FOR FASHION READERS’

WHICH FASHION ITEMS CHANGED OUR LIVES ENTIRELY? Fashion communicates the shift in scale

A Legend of Sony Walkman Portable listening devices were, of course, nothing new. Transistor radios grew popular in the 1950s by shrinking components to allow for a pocket-sized listening experience. The drawback was that the user was limited to picking up broadcast stations and whatever playlist the programming director preferred. They were also tinny, the earbuds laughably weak next to proper stereo systems. Real, lost-in-the-music moments were reserved for bedrooms equipped with record players and floorboards that could stand up to the adolescent hysteria incited by Elvis or the Beatles. Masaru Ibuka’s teenage years were decades in the rear-view mirror, … Continue reading WHICH FASHION ITEMS CHANGED OUR LIVES ENTIRELY? Fashion communicates the shift in scale

HOW DOES FASHION ILLUSTRATES OUR LIVES? A century of fashion illustration

Drawing fashion is a neglected, almost forgotten art. but, as the work in this book shows, it is as vibrant as any other modern art form and deserves its place as such. Why should illustrationg fashion be seen as inferior to other forms of drawing? We look at the carefully delineated representations of clothing-especially women’s clothing-in the sketch-books of Rebrandt, bronzino and Holbein and major, although they were often studies for major painted works, they can stand as works of art in their own right.  Fashion drawing as a genre was slow to develop. Dependent on social advancement for its … Continue reading HOW DOES FASHION ILLUSTRATES OUR LIVES? A century of fashion illustration

HOW TO CONTAMINATE BEAUTY? Ancient Beauty Rituals for the Hair, Face, Body, Skin

  ANCIENT GREEK RITUALS FOR THE HAIR The Greeks were big lovers of physical beauty. They were very in tune with the body’s natural aging process, thus they were always seeking ways to improve their appearance. The word “cosmetics” actually comes from the Greek word ‘kosmetikos’, originating in the 17th century. Aphrodite, the olympian Greek goddess of love and beauty, created a quintessential beauty ideal among Greek women. This goddess symbolised true femininity and grace, which perhaps influenced the Greek’s prestigious, ancient beauty rituals. The Greeks favoured light complexions, which they maintained using white lead. This was later replaced by … Continue reading HOW TO CONTAMINATE BEAUTY? Ancient Beauty Rituals for the Hair, Face, Body, Skin

GRADUATION SEASON: CHINESE STYLE!

In China, graduation season is always in summer. Usually, a Chinese graduation ceremony is similar to that in western countries, students are wearing an academic dress and square academic cap. But now, in pace with more and more educational institutions also the young people recognized the importance of traditional culture protecting and developing, traditional Chinese costume began to appear on various important occasions such as graduation ceremony. Today we are going to let you know how traditional Chinese costume on graduation season!   Mostly there are three kinds of Chinese traditional clothing that appear at the graduation ceremony, Hanfu, Qipao, The students’ costume of period … Continue reading GRADUATION SEASON: CHINESE STYLE!

GRADUATION SEASON: ITALIAN STYLE!

In Italy, the graduation season is not only in one month but all the year round: spring , summer and autumn/winter (sounds like fashion show) . Mostly the graduation season are arranged in February-March, June-July or September-November, it depends on the different schools and different majors. Graduates generally do not attend their graduation with unified uniforms, but choose their own formal dress. They wear garlands with olive leaves and ribbon(la corona d’alloro) which symbolize purity and wisdom, knowledge and honor. Graduation ceremony is academically serious. It’s not that stars are going to take the red carpet or street shooting. we must … Continue reading GRADUATION SEASON: ITALIAN STYLE!

WHO DRESSED BETTER? Royal Wedding

Royal Wedding – Which of these A-List guests wore the best look?

The last Royal Wedding happened two weeks ago and it’s still breaking the internet. A very important list of guests attended the ceremony to see up close Harry and Meghan exchange their vows of love. Of course that for that, as usual, the guests tried the best to look amazing in front of the paparazi and the attention of the media while the whole world was watching it being broadcast online.

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PHOTOGRAPHERS THAT CHANGED FASHION WORLD: Rankin

Embodying the archetypal modern photographer, Rankin’s industrious work ethic, versatility and tireless self-promotion have allowed him to thrive in today’s incredibly competitive photography industry. Known for his portrait, fashion and commercial work, he has established himself as one of the most … Continue reading PHOTOGRAPHERS THAT CHANGED FASHION WORLD: Rankin